Posted by: Just_in | September 29, 2009

Branding Israel has its difficulties

From an article in the National Post- link to article

For the past two decades, more than 30 countries and hundreds of cities and regions all over the world have been engaged in a “branding” process. It is a comprehensive, holistic attempt to present an attractive image of a place, which should lead to increased tourism, foreign investment and export. No other country was ever criticized for branding itself; but in Israel’s case, branding is deemed a demonic exercise of the “Israeli propaganda machine.” This even though the Israeli government sponsors award-winning films with self-critical view points that often deal with the conflict that the critics claims we are trying to hide. An odd machine.


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